PRAGUE / FRAMINGHAM, Mass., February 29, 2016 – The worldwide wearable device market took a big step forward in the fourth quarter of 2015 (4Q15), fueled by the growing popularity of fitness trackers and the Apple Watch. According to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker , vendors shipped a total of 27.4 million units during the holiday quarter, besting 4Q14 levels by 126.9%. For the full year, vendors shipped a total of 78.1 million units, up a strong 171.6% over 2014. (TZ)
„Triple-digit growth highlights growing interest in the wearables market from both end-users and vendors,“ noted Ramon Llamas, Research Manager for IDC’s Wearables team. „It shows that wearables are not just for the technophiles and early adopters; wearables can exist and are welcome in the mass market. And since wearables have yet to fully penetrate the mass market, there is still plenty of room for growth in multiple vectors: new vendors, form factors, applications, and use cases. This will help propel the market further.
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