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Praha – 27. října 2021 – 

Overall Q3 Shopping Index Messaging

  • 7% year-over-year overall growth in global digital commerce for November and December (slowing down from 50% year-over-year growth in 2020) 
  • Total digital sales are expected to reach a record high of $1.2 trillion globally
  • Digital commerce growth will be driven by a 20% rise in consumer prices despite fewer global (-2%) holiday orders expected.

Digital Commerce Growth:

  • Global digital revenue grew by 11% YoY in Q3, a much higher increase than was seen in Q2 (3%).
  • Many countries saw a higher digital revenue growth YoY in Q3.
    • ANZ saw the most significant growth with a 55% increase in revenue YoY.
    • In Eastern Europe, digital revenue grew by 40%.
    • APAC-EANZJ saw a 31% YoY digital revenue growth.

 ANZ saw the most significant growth with a 55% increase in revenue YoY.

    * In Eastern Europe, digital revenue grew by 40%.

    * APAC-EANZJ saw a 31% YoY digital revenue growth.

Traffic and Order Growth:

  • Overall global traffic fell by 2% YoY,* which is significantly lower than the growth of 8% in Q2.
    • Global mobile traffic fell by 1% YoY while desktop traffic fell by 3% YoY
  • Global orders were down 2% YoY,* a comparable statistic to the 4% decrease of Q2.
    • There was a 5% growth in global orders on mobile platforms, up from 0% in Q2.
    •    Global orders on desktop platforms fell by 8% YoY
  • Despite a global decrease in many areas of traffic and order growth, certain countries continued to grow.
    • ANZ saw an increase of 50% in order growth and 6% in traffic growth
    • Eastern Europe saw an increase of 33% in order growth and 11% in traffic growth.

Search Usage:

  • Worldwide, 8% of shopping sessions utilise search toolbars on sites. In turn, 14% of all revenue comes from these shoppers.
    • In Eastern Europe, only 3% of shoppers utilise the search toolbar, however they generate 18% of revenue.
    • The search toolbar function is most popular with Australian and New Zealand shoppers, 16% utilise this feature which accounts for 40% of revenue.

Q3 Conversion Rate:

  • ANZ has the highest  conversion rate of Q3 at 3.6%**
  • The Netherlands follows at  3.2%
  • The global rate sits at 2.4%
  • LAM, Spain and Italy have the  lowest conversion rates, each at 1.2%.

Shopper Spend:

  • The global per-visit-average spend per shopper was $2.80. That is an increase from the $2.50 average spend in Q3 2020.*
  • The USA had the highest per-visit-average spend per shopper at $3.45, an increase from the 2020 Q3 average of $3.13.
  • In comparison, APAC-EANZJ had the lowest per-visit-average spend per shopper at $0.90, however this was an increase when compared to $0.75 per-visit-average spend per shopper seen in Q3 2020.
  • ANZ saw the greatest quarterly increase, per-visit-average spend per shopper was $3.10, compared to $2.10 in Q2 2021.

Average Order Value and Discount Rate:

  • Global average order amount spent was $103.43 this quarter compared to $94.56 in Q3 2021.
    • LAM, the USA and Germany came out with the highest order values, at $151, $121 and $112 respectively.
  • Global discount rates remained consistent at 17% for Q3 2021 and Q3 2020.
    • APAC-EANZJ saw the highest discount rates of 52% in Q3, a significant increase from the Q3 2020 figure of 17%.

Cart Abandonment Rate:

  • Cart abandonment rate for the mobile category remains the highest at 86%, down from 93% in Q3 2020. Cart abandonment rates for desktop and tablet have also decreased in comparison to Q3 2020, and sit at 77% and 81% respectively.

Social Traffic:

  • The overall social traffic share (share of visits where the referring source is social media) has increased fractionally from 8% to 9% since Q3 2020
    • Social traffic on tablets saw the most growth, with a 4% increase compared to Q3 2020. Meanwhile, traffic on mobile and computer remained consistent with Q3 2020, at 11% and 2% respectively.

Category Growth:

  • Product categories with the most growth in Q3 (compared to Q2 2021):
    • Home furniture (59%)
    • General handbags & luggage (37%)
    • Luxury handbags (30%)
  • Product categories with the greatest decrease in Q3 (compared to Q2 2021):
    • Beauty, hair (-36%)
    • Food & beverage (-21%)
    • Beauty, makeup (-19%)

O společnosti Salesforce:

Salesforce, světový lídr v oblasti CRM, umožňuje společnostem spojit se se svými zákazníky zcela novým způsobem. Nezveřejněné služby nebo funkce uvedené v této nebo jiných tiskových zprávách a veřejných prohlášeních nemusí být aktuálně k dispozici a nemusí být nabídnuty včas, popřípadě vůbec. Zákazníci, kteří si zakoupí aplikace Salesforce, se musí o svém nákupu rozhodovat na základě funkcí, které jsou aktuálně k dispozici. Hlavní sídlo společnosti se nachází v San Franciscu, své pobočky má ale také v Evropě a Asii. Na newyorské burze společnost obchoduje pod symbolem „CRM“ (NYSE: CRM). Více informací naleznete na: www.salesforce.com.

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