Prague, September 29, 2015 – New opportunities are emerging for enterprise mobility vendors in Central and Eastern Europe (CEE) as more companies are embracing mobility as a tool for increasing productivity and gaining a competitive edge. The total mobile workforce in the region is growing, companies are developing policies to govern mobility and implementing mobility management solutions, and interest in mobile applications is accelerating. (TZ)
IDC interviews with leading mobility vendors revealed that Poland, Hungary, the Czech Republic, and Romania in particular represent imminent opportunities within the region. The mobility survey indicated that Romania has the most companies with a mobility strategy (36%), while other countries are catching up. At present, according to the IDC Mobile Phone Tracker database, smartphones represented more than 75% of all mobile phones shipped in the CEE region in Q2 2015. In general, with the increasing penetration of smart terminals (especially smartphones and tablets) across CEE countries, mobility is inevitably finding its place in the work environment. “Mobility is a key pillar of the 3rd Platform, along with big data analytics, social media, and cloud, and many companies may succeed or fail based on the effectiveness of their mobility strategy,” says Madalin Lazarescu, research manager at IDC.
READ MORE
About IDC – International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.Follow IDC on Twitter at @IDC.